Wednesday, October 14, 2009

a taco with a black shell...

EDITED: 10/3/2011

I had a craving last night and drove over to my favorite hate that I love it fast-food establishment, Taco Bell, to try out the new "Black Jack Taco."


(mine looked better)

I went in hoping that the food wouldn't be as pathetic as the name.

The gimmick is that the taco shell is black, which we all know will set the Mexican-American fast-food industry alight. When news of this creation first broke, I admit that I grabbed for the proverbial banana. I started to think about what a black shell would taste like. Spicy? Sweet? Indescribable? A secret flavor?! It was a myself I had to solve.

Yesterday, I paid my change, took it home, and opened it up to see the usual suspects: Cheese, lettuce, and a saucy concoction. I took a bite and was stunned to discover that the shell was... corn-flavored. Yellow corn to be exact. In fact, if the shell was yellow, it'd be the normal Taco Bell shell. Folks, there was no difference whatsoever and, as you'd expect, my disappointment held no end.

Come on, Taco Bell: You can't do better than that? If I can think of about 5 different ideas for what a black shell is "supposed" to taste like, why couldn't they? Creativity lapse? Profit? Stupidity?

Until I have an explanation, I won't be buying another one of these again. As customers, we deserve better!









OK, so, I lied.

No comments:

Post a Comment