mosquito bite -or- the new Gap commercials?

EDITED: 9/30/2011

Which would you rather have?

They're both highly grating to my eyes and ears, painful to experience, inherently ugly (yes- I'm talking about your clothes, Gap), and move at a speed too fast to keep my attention.

Oh... and I want them both destroyed. Who's got the pesticide to spray Gap?

Exhibit A

 

While I can appreciate the shout-outs to the Winter Solstice (since that day of the year is SO underrated and all), Kwanzaa, and other obscure holiday season events, everything about this feels disgustingly tacky. And that's after ignoring the clothing in the name of objectivity.

Exhibit B

OK, I admit: This is cute stuff. That said, there's something about it that bothers me. Could it be the little girls are cheering their sassy, grade school behinds off to the talk of "I love my comfy sweater!" and "How cute are these boots?" Maybe so. I support advertising but don't support materialism-driven brattiness so much. Commercials like this may be sowing the seeds for the future. Just a thought.

While this campaign seems like it was created to give the Gap brand a zap of energy (and much-needed sales) using "wholesome" and "innocent" fun, this sugar rush is far too intense for me and my money. I'll pass.