Canada Dry or Schweppes?
If I take the personal experience I've had with ginger ale and combine it with the evidence I've gathered from being on an airplane tonight, the chance of it mattering is approximately 1 in 535,633,234.
Just about everyone fails to care when it comes to this beverage. Meanwhile, in Cola Land, people will go thirsty, fight, or, worse, leave no tip when it comes to Pepsi vs. Coke. No one demands Canada Dry.
Just about everyone fails to care when it comes to this beverage. Meanwhile, in Cola Land, people will go thirsty, fight, or, worse, leave no tip when it comes to Pepsi vs. Coke. No one demands Canada Dry.
For that matter, when was the last time you saw a ginger ale ad? Ever? Never? One has to wonder is it even worth it. Ginger ale is a 100% parity product that seems to get the most attention when people have an upset stomach or need a faceless drink that won't turn anyone off. As pathetic as that sounds, I think most people don't dislike ginger ale.
Bringing this back to advertising, I think one of these brands should step up to the plate and take advantage of the fact that no one else in the market seems to care. Creating buzz and interest out of nothing has done wonders. Now, people are paying good money to have their local tap water held in a neat 'ol bottle. THAT'S what marketing can do.
Yes, I know ginger ale tastes like ginger ale which tastes... just like...ginger ale but crazier things have happened. Just my 2 cents
Yes, I know ginger ale tastes like ginger ale which tastes... just like...ginger ale but crazier things have happened. Just my 2 cents
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